Introduction to Search Engine Optimization

Have you ever wondered why some businesses are always in people’s eye while when asked about some other brand, people just shrug and move on?

Do you ever dream about starting your own blog or e-commerce business, but get cold feet ‘coz you have no idea how to make it successful?

If you nodded yes for the above questions, let us introduce you to a friend, known popularly as SEO.

The need for SEO or Search Engine Optimization is increasing with the development of online platform. The main aim of this course is to teach everyone to explore the world of SEO in a deeper way.

The course is designed balancing the theoretical and practical aspects of SEO. Whether you want to use it to improve the rank of your personal blog or to make a career and explore the lucrative opportunities, this course is for you.

Name:   Introduction to Search Engine Optimization

Course Time:   4-6 Pm (Weekdays) & 11-2 Pm(Weekend)

Course ID:   DMSE001
Category:   Digital Marketing

Prerequisite(s):   Basic knowledge of computer

Course Days:   Weekdays & Weekend

Search Engine Basic

Websites are important, everyone knows that, but why? Why don't we find out?

1.   Evolution of website.

2.   Why SEO is Important / Need of SEO.

3.   Techniques of SEO.

Know the Difference

Search Engine Optimization or SEO is not the only way for website marketing, but a crucial one. So, what's the difference with the other technicalities?

1.   Difference between SEO, SMO and SEM.

2.   How Search Engine Work.

3.   Analysis of a Website.

Analysis of website heath

How to fill the internal spaces of the website such that it makes a strong impression in search engines? This class is all about unraveling those secrets.

1.   Target segmentation.

2.   Competitor Analysis.

3. Keyword Research.

4.   Finding Appropriate Keywords.

5.   Google Adwords Keyword Tool.

6.   Title Tag Creation.

7.   Meta Tags Creation.

8.   Content Plagiarism Check.

9.   Web Content Optimization.

10.   Canonicalization.

11.   Image Optimization.

Let's get on-page

It takes a lot of time to know the secrets of on-page SEO. Isn't that so? Let's get on with it.

1.   Keyword Density Analysis and Placement.

2.   Heading Tags.

3.   Anchor Text.

4.   Robots Text File Creation.

5.   Creation of XML / HTML Sitemaps.

6.   Google Webmaster Tool Account Setup and management.

7.   URL Mapping to target Pages on Keywords.

8.   Internal and External Linking.

9.   Nofollow-Dofollow Linking.

10.   Clocking/Doorway pages.

Off Page Optimization

SEO is the combination of on-page and off-page technicalities. Now, know the ways that will help you in making a site visible in a prominent way.

1.   Type of link building.

2.   Directory Submission.

3.   Search Engines Submission.

4.   Local Search Engines Submission.

5.   Social Bookmarking.

6.   Article Submission.

7.   Press Release Submission.

Understanding the technicalities

Off-page SEO requires multiple layers of technicalities. This class explains every avenue in a detailed manner.

1.   Blog Creation.

2.   Blog Guest Posting.

3.   Forum Postings.

4.   Classified Posting.

5.   Question Answers Board.

6.   Image Sharing.

7. Video Sharing.

Presenting the website

PPTs are easy to create, but marketing through their means is not. Well, learn and explore yourself.

1.   PPT creation

2.   PPT to Video conversion.

3.   PPT Sharing.

4.   Blog Submission.

5.   Cross-linking.

Advanced SEO Techniques

After knowing the basics, it is time to explore the field in a deeper way.

1.   SMO Overview [Facebook, twitter, G+, stumble upon, LinkedIn].

2.   Static & Dynamic Website Optimization.

3.   Basic of HTML.

4.   Broken Links checking and Fixing.

5.   W3c Validation.

6.   RSS.

7.   Disvow tool.

8.   Backlink Analysis.

9.   Local Business promotion.

10.   SEO Tools.

11.   Google Algorithm Concept.

Getting along with Google

Google can be the best friend for client’s website. Let's know the ways through which we can use Google for our benefit.

1.   Difference between Google updates.

2.   Google Analytics.

3.   Google Webmaster Tools.

4.   Redirection.

5.   Custom 404 Page.

6.   Google page rank factors.

7.   Google Updates.

8.   Recovery from Google penguin.

9.   Recovery from Google panda.

10.   Advance Google analytics and webmaster tool.


Reporting properly and systematically needs proper formatting.

1.   Tracking and Reporting.

2.   Keywords Ranks.